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Ecoalf arose in 2009 from my frustration with the excessive use of the world’s natural resources and the amount of waste produced by industrialized countries. Ecoalf symbolizes what I believe the fabrics and products of the new generations should be, a new fashion/lifestyle brand that integrates breakthrough technology to create clothing and accessories made entirely from recycled materials with the same quality, design and technical properties as the best non-recycled products. That way we show that there is no need to use our world´s natural resources in a careless way”.

Javier Goyeneche
President, Foundader


The designer Sybilla collaborates for the first time with the sustainable fashion brand Ecoalf to create a capsule collection for this autumn/winter.

It’s a fun and feminine capsule collection that incorporates the print, colors and cuts of the designer with the technical knowledge of Ecoalf in the development of fabrics from recycled materials.

Ecoalf launched Upcycling the Oceans Thailand.

In June 2017 the Ecoalf Foundation, in conjunction with the Minister of Tourism of the Government of Thailand, Mr. Yuthasak Supasornha, and the CEO of PTT Global Chemical, Mr. Supattanapong Punmeechaow, announced a 3-year commitment to replicate Upcycling the Oceans in Southeast Thailand which will help to remove the waste from the oceans and islands of Phuket, Smaui, Tao, Samed and Napangha

Launch of SEAQUAL

More than a filament.
a starting point for
a sustainable ocean. Seaqual is a different kind of filament which is made by recycling the plastic collected at the bottom of the sea. After many months of investment in r&d it has been possible to develop a 100% recycled polyester filament from which to obtain sustainable fabrics of the highest quality.


Ecoembes and the Ecoalf Foundation together in Upcycling the Oceans.

Ecoembes and the Ecoalf Foundation join effort to clean the Mediterranean Sea of waste.

Swatch Collaboration.

Ecoalf develops an exclusive collection made with 100% recycled fabrics to dress Swatch employees. The fabrics proceed from plastic bottles and cotton left overs. Today Swatch uniforms are made of 40.807 recycled plastic bottles and by using post consumed cotton, Ecoalf´s fabric saved over 30 million liters of water.

Fuera de Serie Award.

Design and Innovation award Fuera de Serie magazine (Diario Expansión - Unidad Editorial).


ecoalf launches Ekocycle™ branded collection at harrods and The Coca-Cola Company joined efforts to launch the EKOCYCLETM brand in order to inspire newness made from recycled materials. The EKOCYCLE brand’s ambition is to motivate brands and consumers to join them in their quest to make a more sustainable living cool.

Creation of the Ecoalf Foundation and launch of Upcycling the Oceans project.

Creation of the Ecoalf Foundation and launch - in collaboration with the HAP Foundation - of Upcycling the Oceans, whose primary goal is to promote the selective recovery, recycling and revaluing of waste in order to prevent its adverse impact on the environment. This is achieved through the development and application of new scientific and technological advancements – especially with regard to plastic waste products that are found in the marine environment.

El Confidencial-KPMG award best Eco-efficiency initiative.

Acotex award.

Acotex best Fashion Store award.


First Flip Flops Collection.

Ecoalf and SIGNUS with CTCR (shoe technology center of Rioja) launched the first Flip Flops made of used tyres is launched in the market during the summer 2014. Two years of research have resulted in the first sandals 100% recycled, but what´s remarkable (besides the-re use of used material) is it´s accomplished with a treatment that can fix the air particles of the recycled tyres via pressure and heat, without using any type of adhesive or chemical products

COOL Hunting Collaboration.

Co-designed by Cool Hunting Founders, Josh Rubin and Evan Orensten and ECOALF’s Founder and President, Javier Goyeneche, the limited-edition jacket will be available for men and women. The jacket is distinctively designed - the uniquely bold green color and contrasting camouflage - trimmed zipper, classify this as a Cool Hunting Edition.

Helena Rohner Collaboration.

This is not just any bracelet! Ecoalf and Helena Rohner, award-winning spanish jewelry designer, have joined forces to create a jewelry collection 100% made from recycled materials.

Premio Nacional de la Moda.

Ecoalf recibe el Premio Nacional de la Moda al Emprendimiento de manos de S.M. la Reina Doña Letizia

Premio Europeo de Medio Ambiente.

Premio Europeo de Medio Ambiente a la Empresa 2014_Producto para el desarrollo sostenible.

Premio BID14_4ª Bienal Iberoamericana de diseño.

Premio BID14_4ª Bienal Iberoamericana de diseño al Diseño y sostenibilidad.

Premio BID14_4ª Bienal Iberoamericana de diseño

Premio BID14_4ª Bienal Iberoamericana de diseño a Diseño de moda/textiles.

Premio Laus.

Premio Laus Bronce al Diseño Gráfico y Comunicación Visual.

Ecoalf llega a Asia.

Ecoalf desembarca en Asia de la mano de Isetan, United Arrows y Beams en Japón, y de Galerías Lafayette en China.


Colaboración con GOOP de Gwyneth Paltrow.

Diseño de colección exclusiva de mochila y chaleco en colaboración con el portal de estilo de vida sostenible GOOP, creado por Gwyneth Paltrow.

Colaboración con APPLE.

Ecoalf diseña para Apple una colección exclusiva de fundas sostenibles para ordenadores portátiles que estuvo presente en las 300 tiendas insignia de la marca alrededor de todo el mundo.

Colaboración con BARNEYS NY.

Desarrollo de una edición limitada y exclusiva de maletines para la temporada primavera/verano 2013 con Barneys NY. Colección en nylon 100% reciclado de redes de pesca abandonadas.


Apertura de la Flagship Store de Ecoalf en Madrid.

Innovación, tecnología y sostenibilidad son los principales valores con los que el interiorista Lorenzo del Castillo diseña un espacio multidisciplinar que incluye tienda, showroom y oficina utilizando, y dando una segunda vida, a distintos materiales de construcción de desecho

Lanzamiento de la primera colección: Ecoalf 1.0

Ecoalf 1.0 incluye prenda exterior, accesorios y calzado. El diseño sostenible y la sostenibilidad de las materias primas son la premisa de partida, dando lugar a prendas temporales, con materiales inéditos en el mercado por su innovación, prestaciones y calidad, así como la versatilidad y detalles de las prendas.

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