Our story

Our Story

Ecoalf was born in 2009.

The idea was to create a fashion brand that is truly sustainable. The concept arose of my frustration with the excessive use of the world’s natural resources and the amount of waste produced by industrialized countries.

It appeared to me that the way to do so was by stop using our planet’s natural resources in a careless way (all studies showed that we are presently using 5 times more natural resources than the planet is able to auto-generate).

Recycling could be a solution!

The problem was that when we sourced the market for recycled materials the offer was small and of very poor quality.

Most fabrics only contained a very small percentage of recycled material (15-20%).

I found the need to start creating partnerships with factories in order to develop fabrics, lining, straps, labels and cords using recycled materials.

By investing in R+D and traveling the world to identify the ideal manufacturing resources, we carefully built the foundation that would become ECOALF.

Through integrating breakthrough technology we wanted to create clothing and accessories made entirely from recycled materials…without actually looking like it.

At the moment the company has 11 active alliances throughout the world (Taiwan, Korea, Portugal, Mexico, Japan, Spain, etc.) that allows to continually develop all necessary elements to manufacture with recycled materials.

Discarded fishing nets, post consumer plastic bottles, worn-out tires, post-industrial cotton, and even used coffee grinds become outerwear, swimsuits, sneakers and accesories.

The name ECOALF comes from the initials of my son Alfredo.

Ecoalf symbolizes what I believe the fabrics and products of the new generations should be.

Javier Goyeneche

President and Founder
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