Storydoers
The editorial
UPCYCLING THE OCEANS
La Fundación Ecoalf enació en 2015 con el proyecto “Upcycling the Oceans” que tiene tres objetivos: colaborar en la limpieza de los océanos, dar una segunda vida a la basura marina recuperada y concienciar sobre el problema para prevenirlo.
DESCUBRE MÁS4.200 PESCADORES
Lo que comenzó con 3 pescadores en 2015 se ha expandido a España, Tailandia, Grecia, Italia y Francia colaborando con más de 4.200 pescadores por todo el mar Mediterráneo.
1.450 TONELADAS DE RESIDUOS RECUPERADOS
Los pescadores retiran cada día de manera voluntaria basura marina del fondo del océano. Desde que comenzó el proyecto en 2015 ya han recuperado más de 1.450 toneladas de residuos.
PROMOVER LA CIRCULARIDAD
Para 2025 el objetivo de la Fundación Ecoalf es colaborar con más de 10.000 pescadores, convirtiendo los residuos del océano en nuestro icónico Hilo del Mar para prendas de máxima calidad.
MATERIALS
OCEAN YARN
It is estimated that up to 12.7 million tonnes of plastic waste enter our oceans from land-based sources each year and 80% of it sits at the bottom of the ocean. The Upcycling the Oceans project recovers it, and we turn it into our top-quality Ocean Yarn, protecting our oceans and raising awareness.
PROCESSES
PROTECTING OUR WATER
The fashion industry's current water usage could meet the needs of 110 million people annually. This season we call out a climate emergency on one of the major environmental threats from the fashion industry: water scarcity. We offer solutions committed to preserving our water sources on three vital fronts: employing low-impact recycled materials, adopting responsible dyeing processes, and innovating materials to combat microplastic pollution.
MATERIALS
RECYCLING COTTON
An astounding 2 billion T-shirts are sold annually, each demanding a staggering 1,104 liters of water for production – enough to sustain an individual for nearly a year. This is why we have spent 12 years relentlessly working to develop a recycled cotton that is soft to the touch and on the planet. This Spring-Summer 2024 season, we have saved over 450 million liters of water by using recycled cotton.
NEW LINES
ECOALF WELLNESS, ZERO WATER, ZERO PLASTIC*, CIRCULAR
The cosmetics industry produces about 120 billion plastic containers per year, unfortunately, only 10% of these are recycled. As a solution, we have developed a new generation of products that take care of your skin and the planet with 100% recyclable and refillable aluminum containers for greater durability and to promote circularity. Six solid and powder products with clean and upcycled formulas, 100% vegan, while respecting the ocean and avoiding 53 plastic containers a year with the collection.
*Free from fossil-based plastics