“On Your Sleeve” Ecoalf by Tomfoolery

Sharing similar values, Ecoalf has collaborated with Tomfoolery, a spoken word poet, performer, and filmmaker, whose mission has been to present a message of hope and optimism through his words. Together we have created “On Your Sleeve”, a poem that details Mother Nature’s perspective on the way that we consume, encouraging us to stop, think, and reflect upon our daily habits and annual traditions. What kind of planet do you want to leave for future generations?

"I know some of you are trying, but this tale is yours to weave. the world will remember you for your actions, it’s time to wear them on your sleeve".

CALL TO ACTION

#recyclingblackfriday

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Responsible Consumption

"TO GENERATE A TRULY POSITIVE IMPACT, WE NEED YOUR HELP. WE WANT TO MAKE THE BEST PRODUCTS BY CREATING HIGH-QUALITY, USEFUL SUSTAINABLE PRODUCTS. BEING THE BEST IS BEING THE BEST FOR ITS PURPOSE"

We need to create less waste

Here are a few simple solutions on how to be more sustainable with your clothes:

REPAIR THE CLOTHES THAT ARE DAMAGED

01

HAVE A LOOK INTO YOUR CLOSET

You will find that you can probably order your clothes into different piles ranging from the ones you use regularly to the ones that take space but that you never wear anymore.

02

SWAP, DONATE OR RECYCLE THE ITEMS YOU DON'T LIKE TO WEAR ANYMORE

Exchange clothes with your friends and family or look for charities and organization that recycle fabrics.

03

REPAIR THE CLOTHES THAT ARE DAMAGED

If you don’t know how, look for tutorials guiding you step by step. You will be surprised at how easy sewing is.

04

EDUCATE YOURSELF

Read the labels to know where your clothes come from and how to take care of them. Wash less and at lower temperatures and avoid dry cleaning to make your clothes last longer.

05

CHOOSE QUALITY OVER QUANTITY

Buy less but better. If you still feel like you need to buy more clothes, shop responsibly. Look for brands with transparent and sustainable values and processes. Choose items that are made with recycled fabrics and/or low impact fibers.

CLEVER CARE

Instructions

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Minimize washing machine use: product care

We recomment air drying your clothes outdoors. Following our product care instructions will help make sure that your gear has a long, interesting life

WASHING

When washing – use lower temperatures and shorter cycles.

WASH LESS

Save water and energy consumption by washing your clothes only when strictly necessary. If you want to remove a stain, wash the affected area with soap and a sponge.

MINIMIZE THE USE OF THE DRYER

After washing your clothes hang it on the outside to avoid using the dryer, if the weather conditions allow it, the sun and the wind are the best allies to dry your clothes quickly and efficiently.

MINIMIZE IRONING

After washing your clothes, hang them up outside and avoid using the dryer.

FEATHER

We recommend you wash your feather clothes with cold water and basic soap powder. Once the washing cycle has been completed, let the clothes dry on a horizontal surface, away from sources of heat and turn them around every so often, taking advantage of the movement of the pen inside. If you are going to use a tumble dryer, we recommend that you use a program with the lowest possible temperature and place 2 or 3 clean tennis balls inside to prevent the boom from clumping. DO NOT iron your garment and never use softener or similar products.

How to clean and take care of your ECOALF shoes

What you will need to clean the shoes: Mild detergent or safe laundry soap. A soft brush or a toothbrush. A sponge. Paper towels. A bucket of warm water

01.

You must wash the different parts separately. Start by removing the laces and insoles.

02.

Fill up a bucket with warm water and add one or two tablespoons of mild detergent.

03.

With a dry paper towel, remove the dirt before wetting the shoes.

04.

Use a soft brush or a toothbrush soaked in warm water with soap to clean the outer soles (bottom of the shoes) by hand. Rinse with a sponge or with wet wipes.

05.

Then wash the top part of the shoes. The upper part is the part that wraps the foot and the way of washing it will depend on the material from which it is made. Fabric, mesh or canvas: Use a wet sponge with soap and gently scrub. These materials can be washed by hand but do not immerse the shoes in water.

06.

Clean the interior insoles with soap water. Rub the surface well with a toothbrush or a soft brush and remove any dirt or soap with a damp sponge. Do not put the insoles in the water because the foam can change their shape.

07.

You can wash the laces with soap and a brush in the tap.

08.

When you have washed all the parts of the shoes, let them air dry with paper towels inside. The wipes will help absorb moisture and maintain the shape of the shoes while they dry. (Do not let them dry near a radiator or in direct sunlight because they could be damaged.)

09.

When the shoes are dry, you can sprinkle baking soda inside to absorb odors and traces of moisture.

What not to do:

Do not wash the shoes in the washing machine at + 30 degrees Celsius. The fabric and glue can get damaged if you put them in hot water.

Do not use bleach or household cleaning products to wash the shoes. Always use gentle means to wash our clothes.

Do not dry the shoes in the dryer, near a radiator or indirect sunlight. The heat can cause the shoes to lose their shape or break. It is best to let them dry outdoors.

RECYCLING

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"FOR A PLANET BEYOND NEXT SEASON".

You’ve probably asked yourself, “How does a brand like ECOALF not have an initiative that collects used clothing?”, we know that you think about  it because every day we receive messages asking the same thing. 

It’s something that we spend a lot of time pondering too, the issue is that we need to have completely transparent traceability behind where all of these items will go when you hand them over, and we haven’t found any collaborators that can offer that.

The good news is, we are about to launch a pilot program to collect your old clothing which will be available in some of our stores shortly. 

BLACK FRIDAY

#recyclingblackfriday For a planet beyond next season

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As part of ECOALF's philosophy, the brand will not participate in Black Friday

Just as quickly as garments are made, they are wasted

GARMENT PRODUCTION EXCEEDS 100 BILLION/YEAR

73% OF DISCARDED CLOTHING IS LANDFILLED OR INCINERATED

GARMENTS ARE ESTIMATED TO BE DISCARDED AFTER JUST SEVEN TO TEN WEARS

A GARBAGE TRUCK OF CLOTHES IS DISCARDED OR BURNT EVERY SECOND

IT IS ESTIMATED THAT MORE THAN HALF OF FAST FASHION PRODUCED IS DISPOSED OF IN UNDER A YEAR

95% OF DISCARDED CLOTHING CAN BE RECYCLED OR UPCYCLED TO OUR ADVANTAGE

60% OF CLOTHING IS BURNT WITHIN 1 YEAR OF BEING MADE

it takes 2,700 liters of water to make one cotton shirt, roughly what one person drinks in 3,5 years

ACT NOW EVENTS

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Act Now is a space located in all our stores where we host events with you! We want to come together and share the latest technology, innovations, best practice and initiatives that are having a positive impact in the world. We want to give voice to our community in our stores surrounded by sustainable architecture and design. We've hosted over 100 events between Madrid and Berlin with the mission to educate and inspire our community.  This takes place every month in our Madrid and Berlin store. Follow us on social media and stay tuned for the upcoming #ActNow events!