GREEN PEA

Via Nizza, 230 - 10126 Turin

Photography © Fabio Oggero

Green Pea is the first green retail park in the world, 15,000 sqm space that offers a sustainable lifestyle experience.  Located in Turin, one of the most innovative cities in Italy, discover Ecoalf's store located on the 2nd floor. The name Green Pea is a tribute to a tiny symbol of Respect, the pea: round like the Earth and green as our planet should be. This is the first Green Retail Park in the world dedicated to the theme of Respect. Green Pea’s motto, from duty to beauty, comes to life across 5 floors, designed to change consumers’ relationship with energy, movement, housing, clothing, and leisure through sustainable products that fully respect the Earth, Air, Water, and People.

Each product purchased in Green Pea is made unique by the presence of this iconic Green Pea dot. This unique emblem is meant to be converted into the newest fashion, one that is here to stay for the many years to come. Consumers will show off the badge to their friends and colleagues, demonstrating that the products they have are functional and aesthetically appealing, but have a process behind them that takes into account our planet’s longevity.

As one of the brands behind the Green Pea signa, Ecoalf will exhibit its Men’s, Women’s, Accessories, and Footwear collections on the second floor which is dedicated to sustainable fashion. Architects Cristiana Catino, who designed the first Eataly, and Carlo Grometto, who has created innovative retail spaces for the company, have confected the five story tall building from recyclable materials, steel, iron and glass, which can be completely dismantled with just a screwdriver and a wrench.

The outer shell is made from the wood of two forests; Val di Fiemme and Belluno, destroyed by the Vaia storm in 2018. The interior floors are sculpted from recycled wood from the Cuneo Valleys and the space uses Airlite paint that purifies 88% of air pollution and kills up to 99.9% of bacteria.

Oscar Farinetti & Francesco Farinetti

"WE BELIEVE THAT, IN A SOCIAL MODEL BASED ON CONSUMPTION, IT IS NECESSARY TO DIRECT BUSINESS TOWARDS VALUES USEFUL FOR AUTHENTIC WELL-BEING, WHICH CAN ONLY EXIST IF IN BALANCE WITH OTHER HUMANS."

Oscar Farinetti.

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Photography © Fabio Oggero

“We are honored to be part of the GreenPea project. ensuring the longevity of our planet goes much further than using recyclable materials, it is about the business models that companies promote, and the way in which people consume. green pea gathers an array of different companies across sectors to offer consumers a sustainable lifestyle not only with top-quality products that have low-environmental impacts, but also with a new way to consume responsibly. ”

Javier Goyeneche, Founder and President of Ecoalf

Where are we?

Via Nizza, 230 - 10126 Torino

Shop Location: Second Floor

Opening hours: 9:00-20:00