14 Rue du Temple, 75004

Ecoalf lands in the heart of Paris

Ecoalf’s DNA is based on design, sustainability and innovation, and the new store embodies the same core principals. During the store’s design phase, Ecoalf carried out a study to minimize the use of new resources and maximize the existing, fostering a clean, mono-material and timeless design aligned with the brand’s aesthetic. Within the 150m2, there is a multidisciplinary ocean room dedicated to the ocean and to education. Using the latest digital technology, this room will immerse you in the ocean and shares Ecoalf Foundation’s journey, integrating their mission to raise awareness on the need to protect our ocean.


As one moves through the store, they can find a room dedicated to Ecoalf 1.0, the brand’s new, innovative premium line, and another one for Ecoalf’s main collection which includes men’s, women’s, footwear and accessory lines. The entire space is covered with a mono-material, recycled cotton finish. The waste is applied to the walls for a clean feel which allows the sleek clothing to take the spotlight. Other recycled and low-impact materials include reclaimed wood, iron, low-consumption LED lighting, and all the finishes are made from textile waste. The Ocean room will also be used for monthly 'ACT NOW' events. Ecoalf hopes to continue growing the community by educating more and more people about fashion, innovation and sustainability to create a community that has decided to be part of the solution, and not the problem.

Where are we?

14 Rue du Temple, 75004 Paris, France

Tel: (+33) 0174254656

Monday to Saturday 10:00 - 20:00

Sunday 11:00 - 19:00