CLEAN THE AIR WITH

Like Ecoalf, Pureti® has spent years researching and developing its innovative and sustainable technology. Together, we have incorporated this technology in our garments as a tool to actively clean the air.

We have coated our items with Pureti®, the ultimate technology that purifies the air & eliminates bacteria.

A mineral formula that turns air pollution and dirt into water, vapor, and salt, destroying 99.99% of bacteria. This is possible due to photocatalysis, a chemical reaction that eliminates common pollutants in the atmosphere, by means of an oxidation process activated by solar energy.

Automobiles, factories, heating homes, and other sources produce toxic pollutants.

When exposed to light, Pureti®’s solution is activated, creating chemical agents that consume the surrounding organic matter and greenhouse gases.

The effect in an area of 1m² is the same as planting 1 tree.

CLEAN THE AIR
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WITH PURETI®
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PURETI® AND ECOALF

Five items of our fall winter collection are coated with an invisible layer of PURETi® technology: our Because Patch cap, Sandford sneakers, Wild Sherpa backpacks, Glacier coat and Iceberg coat. This will help reduce up to 40% of the surrounding air pollution and kill 99,99% of the bacteria they come into contact with.

ICEBERG LONG JACKET

WILD SHERPA BACKPACKS

GLACIER BECAUSE COAT

SNEAKERS 'SANDFORD

CAP 'BECAUSE PATCH'

HOW EFFECTIVE IS THIS?

Wearing one of these 5 items reduces up to 40% of the air pollution in the surrounding area. Think about the average car that circulates 10,000 km each year and the amount of pollution it emits.

To counteract these harmful emissions, it only takes…

1,8

Glacier Coat

36,7

Because Patch Cap

12,4

Sandford Basic Shoe

9,2

Wild Sherpa Backpacks

1,5

Iceberg Coat

WHO IS PURETI®?

PURETi® manufactures photocatalytic technology composed of water and small particles of titanium dioxide. NASA has used it to purify water and promote plant growth during its space missions.

PURETi® is also part of the iSCAPE (Improving the Smart Control of Air Pollution in Europe) project, designed to combat the pollution of cities with the use of photocatalytic treatments and passive air control systems. Recognized by the EU to improve air quality in European cities, this partnership helps take us a step further in our commitment to the planet and its people.

PROTECT YOURSELF AND THE ENVIRONMENT. HELP US REDUCE AIR POLLUTION BY WEARING THIS PRODUCT.