The effect in an area of 1m² is the same as planting 1 tree.
PURETI® AND ECOALF
Five items of our fall winter collection are coated with an invisible layer of PURETi® technology: our Because Patch cap, Sandford sneakers, Wild Sherpa backpacks, Glacier coat and Iceberg coat. This will help reduce up to 40% of the surrounding air pollution and kill 99,99% of the bacteria they come into contact with.
ICEBERG LONG JACKET
WILD SHERPA BACKPACKS
HOW EFFECTIVE IS THIS?
WHO IS PURETI®?
PURETi® manufactures photocatalytic technology composed of water and small particles of titanium dioxide. NASA has used it to purify water and promote plant growth during its space missions.
PURETi® is also part of the iSCAPE (Improving the Smart Control of Air Pollution in Europe) project, designed to combat the pollution of cities with the use of photocatalytic treatments and passive air control systems. Recognized by the EU to improve air quality in European cities, this partnership helps take us a step further in our commitment to the planet and its people.