Purpose #ACTNOW

PURPOSE

#actnow

OUR VALUES

"WE ARE CONVINCED THAT DECISIONS THAT ARE RIGHT FOR THE PLANET WILL END UP BEING GOOD FOR THE BUSINESS."

COMMITMENT

With our planet, with the environment and with all the people. With ourselves, with our partners and with every single person that works with us. Suppliers, partners, co-workers, customers…

COHERENCY

Between what we say and what we do. It’s what we do and how we do it. Always following the same message that transmits our commitment and values.

TRANSPARENCY

During the past 10 years we have made substantial advances. We still have a lot to work on, but we love to be able to share our commitments, our progress, what we do, even what we would like to do better, with those that are interested.

Transparency implies being able to openly discuss everything that we do, and how we do it.

INTEGRITY

Don't mind showing people our weaknesses, frustrations and challenges. We are not perfect and don't claim to be so.

DNA

We work to ensure a new business model in the fashion industry that can create a balance between our present and future needs and the planet's health. We have a commitment to at least maintain this planet as we found it (if not better...) for the next generations

“GOOD DESIGN LOOKS NEITHER NEW OR OLD. IT IS JUST A BRIDGE BETWEEN THE PAST AND THE FUTURE”.

For us, innovation and sustainability are inseparable, they go hand in hand. Innovation is the tool allowing us to create solutions for the great environmental and social challenges we’re facing in the fashion industry. All of our innovation proposals have to be linked to design that is in turn linked to the values of our brand – basically a clean, timeless and essential design.

INNOVATION

CHANGING THE WORLD THROUGHT INNOVATION. Our constant collaboration with the best and more innovative factories and R&D Technological Centers allows us to seek and test (maybe just “discover” to use less “ands” the most sustainable and innovative materials and processes, but also a new business model that is more responsible with the planet and its people.

SUSTAINABILITY

We address our current needs without compromising those of the future generations. This is a project for the future of our society (all humans), with social, economic and environmental pillars at its heart.

DESIGN

The honesty of a timeless design and the transformation of ideas into reality are at the center of Ecoalf’s mindset and give us the energy to always look for new perspectives and ways of conceiving our products in an innovative and sustainable manner.

"ALL OUR ACTIONS SHOULD BE UNDER CONSTANT EVALUATION AND ALL OUR DECISIONS HAVE TO BE MADE WITH THE GOAL OF CAUSING THE LEAST HARM POSSIBLE TO THE PLANET AND LOCAL COMMUNITIES."

COMMITMENT

Carbon Neutral by 2030

Ecoalf belongs to the #zeronet2030 commitment of the BCorp community. Our objective is to reach zero greenhouse gas emissions by 2030. This means that all greenhouse gases will have to be reduced following strategic measures, until we reach zero. This commitment to a future with zero emissions by 2030 is one of the most ambitious efforts carried out by a group of businesses that demonstrate true moral leadership in a moment of great discomfort and uncertainty. During the COP25, the Conference for Climate Change of the United Nations that took place in Madrid in 2019, more than 500 businesses publicly expressed their commitment to reduce their net greenhouse gas emissions to ZERO for the year 2030.

"IF YOU ARE NOT PART OF THE SOLUTION YOU ARE PART OF THE PROBLEM".

How we are reducing our CO2 emissions:

CO2 direct emissions reduction

CO2 direct emissions reduction, by using renewable energy in our stores and our headquarters this allowed us to lower our carbon footprint to 5.67 tonnes (CO2eq) in 2020*. *Data calculated with GreeMko

Circular design

That includes design with the end of life of the product in mind: low impact materials selection, timeless and essential design with less materials & number of processes to reduce the impact in the value chain. Quality & durability to maximize the product life cycle.

Supply chain efficiency

We work closely with our suppliers, helping our current suppliers to improve their processes and energy efficiency, as well as integrate the most innovative and efficient ones.

H2O

Responsable use & Upcycling the Oceans

RESPONSABLE USE

"20.000 LITERS OF WATER NEEDED TO PRODUCE 1 KG OF CONVENTIONAL COTTON"

"WE HAVE SAVED OVER 45 MILLION LITERS OF WATER WITH THE SS21 COLLECTION"

According to a recent study published by UNESCO, 2200 million people do not have access to safe drinking water.

Climate change is affecting the quality and the quantity of water used for basic human necessities, putting the basic right of access to water at risk for millions of people.

At Ecoalf we are aware of the extensive use of water in the fashion industry. Water is used to cultivate materials such as cotton, to clean and prepare raw materials as well as in all processes of tinting and finishing the product.

This is why we are committed to using water responsibly throughout our entire supply chain:

Choosing fibers and materials with a lower water footprint.
Improving processes to reduce our/their water footprint.
More efficient dyeing processes, with a low water consumption.
Collaborating and forming alliances with companies and suppliers with new technologies to reduce water consumption.
Restricted Substances List to guarantee the use of non harmful chemicals in our supply chain and eliminating toxic substances.

On the other hand we want to use our voice to raise awareness about this great challenge we are facing, to be transparent with our consumers about our products’ water consumption and also indicate those where we have achieved to save water through responsable processes.

UPCYCLING THE OCEANS

The Ecoalf Foundation was born in the Mediterranean Sea in 2015, with the Upcycling the Oceans project. A worldwide adventure that will help remove marine debris from the bottom of the oceans thanks to the support of the fishermen. A revolutionary project that aims to be replicated all over the world whose main objective is to recover the trash that is destroying the sea.

Today, and thanks to the collective effort of more than 3000 fishermen in over 50 ports, amounting over 550 fishing vessels, we have recovered a total of 600 tonnes of waste from the bottom of the oceans. Upcycling the Oceans has been replicated in Thailand and continues to expand throughout the Mediterranean: Greece, Italy, France...

"IF WE CONTINUE AT THIS PACE, BY 2050 THERE WILL BE MORE PLASTIC THAN FISH IN THE OCEAN*"

(*Ellen MacArthur Foundation)