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Ecoalf arose in 2009 from my frustration with the excessive use of the world’s natural resources and the amount of waste produced by industrialized countries. Ecoalf symbolizes what I believe the fabrics and products of the new generations should be, a new fashion/lifestyle brand that integrates breakthrough technology to create clothing and accessories made entirely from recycled materials with the same quality, design and technical properties as the best non-recycled products. That way we show that there is no need to use our world´s natural resources in a careless way”.

Javier Goyeneche
President, Founder


The designer Sybilla collaborates for the first time with the sustainable fashion brand Ecoalf to create a capsule collection for this autumn/winter.

It’s a fun and feminine capsule collection that incorporates the print, colors and cuts of the designer with the technical knowledge of Ecoalf in the development of fabrics from recycled materials.

Ecoalf launched Upcycling the Oceans Thailand.

In June 2017 the Ecoalf Foundation, in conjunction with the Minister of Tourism of the Government of Thailand, Mr. Yuthasak Supasornha, and the CEO of PTT Global Chemical, Mr. Supattanapong Punmeechaow, announced a 3-year commitment to replicate Upcycling the Oceans in Southeast Thailand which will help to remove the waste from the oceans and islands of Phuket, Smaui, Tao, Samed and Napangha


Ecoembes and the Ecoalf Foundation together in Upcycling the Oceans.

Ecoembes and the Ecoalf Foundation join effort to clean the Mediterranean Sea of waste.

Swatch Collaboration.

Ecoalf develops an exclusive collection made with 100% recycled fabrics to dress Swatch employees. The fabrics proceed from plastic bottles and cotton left overs. Today Swatch uniforms are made of 40.807 recycled plastic bottles and by using post consumed cotton, Ecoalf´s fabric saved over 30 million liters of water.


ecoalf launches Ekocycle™ branded collection at harrods and The Coca-Cola Company joined efforts to launch the EKOCYCLETM brand in order to inspire newness made from recycled materials. The EKOCYCLE brand’s ambition is to motivate brands and consumers to join them in their quest to make a more sustainable living cool.

Creation of the Ecoalf Foundation and launch of Upcycling the Oceans project.

Creation of the Ecoalf Foundation and launch - in collaboration with the HAP Foundation - of Upcycling the Oceans, whose primary goal is to promote the selective recovery, recycling and revaluing of waste in order to prevent its adverse impact on the environment. This is achieved through the development and application of new scientific and technological advancements – especially with regard to plastic waste products that are found in the marine environment.


First Flip Flops Collection.

Ecoalf and SIGNUS with CTCR (shoe technology center of Rioja) launched the first Flip Flops made of used tyres is launched in the market during the summer 2014. Two years of research have resulted in the first sandals 100% recycled, but what´s remarkable (besides the-re use of used material) is it´s accomplished with a treatment that can fix the air particles of the recycled tyres via pressure and heat, without using any type of adhesive or chemical products

COOL Hunting Collaboration.

Co-designed by Cool Hunting Founders, Josh Rubin and Evan Orensten and ECOALF’s Founder and President, Javier Goyeneche, the limited-edition jacket will be available for men and women. The jacket is distinctively designed - the uniquely bold green color and contrasting camouflage - trimmed zipper, classify this as a Cool Hunting Edition.

Helena Rohner Collaboration.

This is not just any bracelet! Ecoalf and Helena Rohner, award-winning spanish jewelry designer, have joined forces to create a jewelry collection 100% made from recycled materials.

Ecoalf expands in the Asian market reinforcing the international distribution.

Landing in China and Japan with Isetan, United Arrows and Beams, the three key fashion distributiors in the local markets. In China, Ecoalf arrives in Pekin with Galeries Lafayette, the reknowned french department store with an exclusive collection of tablet cover made of recycled plastic bottles.


Partnership with Goop, the famous lifestyle site created by Gwyneth Paltrow.

After several months of work, Ecoalf presented the vest and backpack they successfully designed together.

Ecoalf designed a special collection of stylish and eco-conscious accessories created in partnership with Apple.

The cases’ recycled nylon fabric is made from discarded fishing nets.

Barneys New York requests Ecoalf an exclusive collection for the Spring Summer 2013 season.

The collection is developed with recycled nylon fabric made from discarded fishing nets. Barneys is a leading luxury retailer since 1923, renowned for having the best brands and want our products featured in their catalogue.


Opening of the first Flagship store in Madrid.

Innovation, technology, sustainability and a collaboration with the prominent decorator Lorenzo del Castillo embrace this space, where used materials succeed to a second life. Much more than a store, a retail experience where employees, customers, press and partners breathe Ecoalf´s philosophy.

ECOALF 1.0, the first Ecoalf collection, anticipates our commitment to a sustainable model for us and the generations to come.

Since then, Ecoalf works under the premise that a sustainable lifestyle brand starts with a timeless design. This philosophy is behind every process and product design conveying the brand values in every detail, the meaning of true luxury.

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