We present our collection made with 100% regenerative cotton that generates a positive impact thanks to cotton farming.
For decades the global cotton industry has pushed the land to its limits. Intensive monocropping, chemical dependency, and water overuse have stripped soils of life, turning once fertile fields into depleted ground.

A NEW GENERATION OF COMPLETE LOOKS BORN FROM REGENERATED LAND
This SS26 season, we present a different model: one that works with nature rather than against it, creating the first woven collection made with regenerative cotton pieces including t-shirts, shirts and pants crafted entirely from 100% regenerative cotton.

DISCOVER THE COLLECTION 

WOMEN MEN

Through regenerative cotton farming in India, we have revived 143 hectares of degraded land, restoring soil health, biodiversity and resilience at the root of the supply chain. Each garment is fully traceable to the village where it was grown. This transparency allows Ecoalf to communicate measurable change, linking every look back to the fields. A timeless, seasonless essentials, each look reflects a return to balance: clean silhouettes, natural dyes, and materials developed through farming practices that give back more than they take. Discover these unique pieces!

What is (re)generation?
Regenerative agriculture is a way of farming that focuses on soil health, by empowering the farmers and supporting them to adopt new growing practices using methods that regenerate and revitalize the soil and the environment. This leads to healthy soil, while improving land, and its ability to retain water, promoting biodiversity and leading to productive farms and healthy environment, soil, plants, health and communities.