FOR THE PAST THREE YEARS, WE’VE BEEN WORKING ON A VERY SPECIAL PROJECT THAT MARKS THE FIRST MILESTONE IN REGENERATION. FOR A LONG TIME, WE’VE WANTED TO GIVE BACK TO THE EARTH AND GENERATE A POSITIVE IMPACT—AND TODAY, THIS IS A REALITY. IN NOVEMBER, THE TWO CAROLS (CAROL BLÁZQUEZ, LEADING INNOVATION, AND CAROLINA ÁLVAREZ-OSSORIO, LEADING COMMUNICATION) TRAVELED TO THE PROVINCE OF GUJARAT, INDIA, TO EXPLORE THE REGENERATIVE COTTON FIELDS DURING THE HARVEST AND MEET THE INCREDIBLE FARMERS BEHIND THE COLLABORATION WE’RE LAUNCHING WITH MATERRA.
WE HAD THE PRIVILEGE OF BRINGING KEY JOURNALISTS TO WITNESS FIRSTHAND HOW REGENERATIVE FARMING IS DONE. WE SPENT THREE DAYS VISITING LOCAL FARMERS WHO ARE RESTORING THE SOIL WHILE IMPROVING THEIR LIVELIHOODS. IT HAS BEEN A TRANSFORMATIVE EXPERIENCE, WHERE WE’VE SEEN THE IMPACT ON NATURE, LANDSCAPES, AND PEOPLE.
