ECOALF TEAMS-UP WITH
ROKiT VENTURI RACING
We collaborated with the world’s only Monegasque racing team to become ROKiT Venturi Racing’s Official Lifestyle Partner. From Season 8, ROKiT Venturi Racing’s personnel will wear a collection created by us made with our recycled and low-impact materials. The custom pieces include jackets and vests made from 100% recycled polyester, polos made with recycled cotton, footwear and backpacks made from recycled nylon and even large travel bags made with our Ocean Yarn spun from plastic bottles collected from the bottom of the ocean through Ecoalf Foundation’s Upcycling the Oceans project.
In total we recycled over 12,000 plastic bottles, saved 4.4 million liters of water, and reduced CO2 emissions by 2,500 kg. As one of Formula E’s founding teams, sustainability sits at the core of ROKiT Venturi Racing, and together, we are united in one goal – the pursuit of a new, sustainable way of living.
“The fashion industry is accountable for a staggering 10% of all global pollution, and in a time where attitudes are changing, we all have a social responsibility to embrace sustainable practices so we can strive towards a sustainable future. With a firm focus on sustainable innovation, ROKiT Venturi Racing and Ecoalf share the same mission and hold a joint commitment to driving essential environmental change. By using 100% sustainable and recycled materials and as a Certified B Company, Ecoalf is pioneering change in the fashion industry and is redefining the whole supply chain process by employing sustainable practices from design to the shelf. We’re proud to welcome Ecoalf as our Official Lifestyle Partner for Season 8, their clothing perfectly demonstrates that you don’t need to compromise on style to be environmentally conscious.”
Susie Wolff, CEO ROKiT Venturi Racing
“The fashion and automobile industries are perceived as having a negative impact on the Earth, but it doesn’t have to be that way. ROKiT Venturi Racing has demonstrated that electric vehicles not only fight climate change, but they are also top-performing. That is exactly our mission at Ecoalf, to showcase that being sustainable doesn’t signify inferior quality or performance. We can recreate these top-quality characteristics, and even surpass them, but leave a positive environmental impact. It is through collaborations like this that we can transcend our individual industries to foster a sustainable lifestyle for the future.”
Javier Goyeneche, Ecoalf Founder & President