Ecoalf was born in 2009, both the name and concept of the brand came after the birth of my two sons: Alfredo and Álvaro. I wanted to create a truly sustainable fashion brand and I believed the most sustainable thing to do was to stop using the planet’s natural resourcesin a careless way to ensure those of the next generation. Recycling could be a solution if we were able to make a new generation of recycled products with the same quality and design as the best non recycled.
14 years later, our mission and vision remain intact, and if possible with more strength and clarity than ever. Our planet is shaking and we need to act. It is time to take responsibility. We believe we have a mission that goes beyond just business. Fashion is one of the largest consumer goods industry in the world and one of the most pollutant. I believe the time when fashion was just about looking good is over. Now, more than ever it has to be about doing what is right and feeling good about it. We have a chance and a responsibility to rethink the business model we want for the future.
Javier Goyeneche President and founder
DISCOVER THE HISTORY
THE MOST RESPONSIBLE COMPANY IN SPAIN 2023
Ecoalf leads the ranking for environmental responsibility in Spain.
A new generation of products to take care of your skin and the planet. Zero Plastic, Zero Water & Circular.
Ecoalf leads the ranking for environmental responsibility in Spain.
At Ecoalf we say we care about the planet we are going to leave our children when we should care about the children we are going to leave to the planet... More than 1,000 educational talks in schools, universities, forums and summits to empower and inspire them to change the world.
NEW PREMIUM LINE ECOALF 1.0
After 12 years of research and development in recycled fabrics, ECOALF launches a timeless, sustainable, premium line: ECOALF 1.0. The line merges minimalist forms and neutral colours with technical, low-impact filaments that have the lowest environmental impact on the market.
BECAUSE THERE IS NO PLANET B® has reached millions around the world. This brand shares each individual's commitment and inspires others to be part of the change. For every purchase that features this claim there is a 10% donation to the Ecoalf Foundation to continue to expand the Upcycling the Oceans project. #BecauseThereIsNoPlanetB #BecauseThereIsNoPlanetB
The Ecoalf Foundation is replicating the Upcycling the Oceans project across the Mediterranean Sea: currently expanded into Italy and Greece. Today, Upcycling the Oceans continues through Spain, Greece, Italy and Thailand with the support of more than 3,000 fishermen, taking more than 700 tonnes of waste from the bottom of the ocean. The mission is to collaborate with 10,00 and clean the bottom of the Med by 2025.
In 2020, The Schwab Foundation awarded Javier Goyeneche the Social Innovator of the Year award. As recognition of the company’s revolution to changing the fashion industry for good one bottle at a time.
TO THE FAR EAST: JAPAN
Ecoalf opened up its first store in east Asia located within Tokyo Japan. Designed by Japanese architect Yohei Sakamaki, the store features several natural and recycled materials such as bamboo, stone, sand and wood, and is split into different areas including a second floor dedicated to education events and talks.
Ecoalf became the first fashion company from Spain to receive a certificate as a B Corporation. The B - CORP certificate identifies that the company meets the highest standard of verified social and environmental performance, public transparency, and legal accountability to balance profit and the purpose the company was built for. Recognized as the best companies for the world.
Ecoalf opened its first store abroad in Berlin. Within Berlin’s central Mitte district at Alte Schönhauser Straße, the store location features a space dedicated to Act Now events and talks to raise awareness on the need to protect the planet.
In 2017 Upcycling Oceans was replicated in Thailand with the support of the Ministry of Tourism of Thailand and PTT Global Chemical to replicate Upcycling the Oceans in Southeast Thailand. A three-year commitment to clean 5 islands: Bangkok, Phuket, Rayong, Koh Tao, Koh Samui.
The Ecoalf foundation was born to support the most revolutionary project: ‘Upcycling the Oceans’. The project is a worldwide adventure created with the support of the fishing industry to help remove and recover marine waste that is destroying the oceans and close the loop by transforming it into top quality yarn and fabrics to produce high-quality products.
Together with SIGNUS and CTCR (Footwear Technology Center of La Rioja), ECOALF’s first collection of innovative flip flops is born. This award-winning project uses 100% recycled tyres and does not require any kind of glue thanks to its innovative technology.
1ST ECOALF STORE
After three years of R&D, the first collection of ECOALF clothing launched in its very own first flagship store located in the heart of Madrid.
THE CREATION OF ECOALF
Ecoalf was born in 2009 with a vision to stop carelessly using natural resources. Javier’s mission was to create the first generation of recycled products with the same quality and design as the best non-recycled products on the market.
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