Ecoalf was created in 2009, and both the name and the concept behind the brand were inspired by the birth of my sons, Alfredo and Álvaro. I wanted to create a truly sustainable fashion brand, and I thought that the most sustainable option was to not keep using the planet’s natural resources indiscriminately, so as to guarantee the needs of future generations are met. Recycling could be a real solution if we were capable of creating a new generation of recycled products with the same quality and design as the best non-recycled products.

14 years later, our mission and vision remain just as intact and with more power and transparency than ever. Our planet is stirring and sending unequivocal signs of the need to act. Our responsibility has to go beyond just business. Fashion is one of the largest industries in the world and the second biggest contaminant. Now more than ever, we need to do the right thing and take pride in doing so. We have the opportunity and the responsibility to rethink the economic model we want to see in future.

Javier Goyeneche
President and founder