A new generation with products that are good for your skin and good for the planet. Zero Plastic, Zero Water and Circular.

In March 2023, we launched Ecoalf Sports: a new generation of sustainable sportswear that provides maximum performance with minimal impact. Discover the product lines Yoga & Pilates, Running, Cycling and Surf.

Our first store created in honour of the fishermen cleaning up the bottom of the Mediterranean.

Our first collection made of 100% recycled cotton that can be recycled again to achieve circularity.

In collaboration with design studio Nagami, we used the latest 3D technology to recycle 3.3 tonnes of plastic to raise awareness about the melting of the glaciers.

We opened our first Zero Emission store in December 2022 in collaboration with Lorenzo Castillo and MVN Arquitectos, living up to our commitment to be zero emission by 2030.

In 2022, we published our first Sustainability Report, in order to be totally transparent about what we do and how we do it.

In July 2022, Ecoalf was recognised by B CORP as “Best for the World”, positioning the brand as one of the top 5% best companies for the world in the category of environment.

We landed in the heart of Paris with a store made from the leftovers of recycled cotton from our factories.

Ecoalf leads the ranking of environmental responsibility in Spain.

At Ecoalf, we talk about how we’re worried about the planet we’re going to leave for our children when we should be worried about the children we’re going to leave on the planet... Over 1,000 educational talks at schools, universities, forums and summits to empower and inspire children to change the world.

After 12 years of research and development in recycled fabrics, ECOALF launches its timeless, sustainable and premium line: ECOALF 1.0. The line blends minimalist shapes and neutral colours with low-impact technical fibres, featuring the lowest environmental impact on the market.

BECAUSE THERE IS NO PLANET B® has reached millions all over the world. This brand shares the commitment of each individual and inspires others to become part of the change. For each purchase of a garment with this claim, 10% of profits are donated to the Ecoalf Foundation so that it can keep expanding throughout the Mediterranean.

#BecauseThereIsNoPlanetB

The Ecoalf Foundation is replicating the project Upcycling the Oceans around the Mediterranean: currently in Italy and Greece. Today, Upcycling the Oceans continues to expand throughout Spain, Greece, Italy and Thailand with the support of more than 3,000 fishermen and women, collecting over 700 tonnes of waste from the bottom of the ocean. The mission is to collaborate with over 10,000 fishermen and clean the bottom of the Mediterranean by 2025.

In 2020, the Schwab Foundation honoured Javier Goyeneche as the Social Innovator of the year in recognition of the revolution of the company in changing the fashion industry, one bottle at a time.

Ecoalf opens its first store in Tokyo, Japan. Designed by Japanese architect Yohei Sakamaki, the store is characterised by its natural and recycled materials such as bamboo, stone, sand and wood, and is divided into two different areas including a second floor dedicated to events and educational talks.

ECOALF became the first fashion brand in Spain to receive certification as a B Corporation. The B CORP certificate demonstrates that the company complies with the highest social and environmental standards, public transparency and legal accountability to balance out the profits and purpose of the company. Recognised as the best companies for the world.

Ecoalf opens its first store outside of Spain, in Berlin. On Alte Schönhauser Straße in the central district of Mitte, the store features a space dedicated to ACT NOW events and talks to raise awareness about the need to take care of the planet.

In 2017, Upcycling the Oceans was replicated in Thailand with the support of the Tourism Authority of Thailand and PTT Global Chemical to replicate the project Upcycling the Oceans in the southeast of Thailand. A 3-year commitment to clean 5 islands: Bangkok, Phuket, Rayong, Koh Tao, Koh Samui.

The Ecoalf Foundation is established to support the most revolutionary project: Upcycling the Oceans. The project is a global venture created with the support of the fishing industry to help eliminate and recover the marine debris that is destroying the oceans and close the circle, transforming this waste into high-quality fabric in order to create high-quality products.

Together with SIGNUS and CTCR (Footwear Technology Center of La Rioja), ECOALF’s first collection of innovative flip flops is born. This award-winning project uses 100% recycled tyres and does not require any kind of glue thanks to its innovative technology.

After three years of R&D, the first ECOALF collection is brought into being, with its first flagship store in the heart of Madrid.

ECOALF was born in 2009, fuelled by Javier Goyeneche’s vision of stopping the careless use of natural resources. Javier’s mission was to create a first generation of recycled products with the same quality and design as the best non-recycled products on the market.