Historia
Ecoalf was created in 2009, and both the name and the concept behind the brand were inspired by the birth of my sons, Alfredo and Álvaro. I wanted to create a truly sustainable fashion brand, and I thought that the most sustainable option was to not keep using the planet’s natural resources indiscriminately, so as to guarantee the needs of future generations are met. Recycling could be a real solution if we were capable of creating a new generation of recycled products with the same quality and design as the best non-recycled products.

14 years later, our mission and vision remain just as intact and with more power and transparency than ever. Our planet is stirring and sending unequivocal signs of the need to act. Our responsibility has to go beyond just business. Fashion is one of the largest industries in the world and the second biggest contaminant. Now more than ever, we need to do the right thing and take pride in doing so. We have the opportunity and the responsibility to rethink the economic model we want to see in future.

Javier Goyeneche
President and founder
DISCOVER THE HISTORY
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WELLNESS
2023
Discover moreA new generation with products that are good for your skin and good for the planet. Zero Plastic, Zero Water and Circular.
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ECOALF SPORTS
2023
Discover moreIn March 2023, we launched Ecoalf Sports: a new generation of sustainable sportswear that provides maximum performance with minimal impact. Discover the product lines Yoga & Pilates, Running, Cycling and Surf.
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MILAN STORE OPENING
2023
Discover moreOur first store created in honour of the fishermen cleaning up the bottom of the Mediterranean.
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CIRCULARITY
2023
Discover moreOur first collection made of 100% recycled cotton that can be recycled again to achieve circularity.
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LAS ROZAS VILLAGE STORE
2023Discover moreIn collaboration with design studio Nagami, we used the latest 3D technology to recycle 3.3 tonnes of plastic to raise awareness about the melting of the glaciers.
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1ST ZERO EMISSION STORE
2022
Discover moreWe opened our first Zero Emission store in December 2022 in collaboration with Lorenzo Castillo and MVN Arquitectos, living up to our commitment to be zero emission by 2030.
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1ST SUSTAINABILITY REPORT
2022Discover moreIn 2022, we published our first Sustainability Report, in order to be totally transparent about what we do and how we do it.
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TOP 5% BEST B CORP FOR THE WORLD
2022
Discover moreIn July 2022, Ecoalf was recognised by B CORP as “Best for the World”, positioning the brand as one of the top 5% best companies for the world in the category of environment.
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PARIS STORE OPENING
2022
Discover moreWe landed in the heart of Paris with a store made from the leftovers of recycled cotton from our factories.
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THE MOST RESPONSIBLE COMPANY IN SPAIN
2022
Ecoalf leads the ranking of environmental responsibility in Spain.
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EDUCATION
2021At Ecoalf, we talk about how we’re worried about the planet we’re going to leave for our children when we should be worried about the children we’re going to leave on the planet... Over 1,000 educational talks at schools, universities, forums and summits to empower and inspire children to change the world.
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NEW PREMIUM LINE ECOALF 1.0
2021Discover moreAfter 12 years of research and development in recycled fabrics, ECOALF launches its timeless, sustainable and premium line: ECOALF 1.0. The line blends minimalist shapes and neutral colours with low-impact technical fibres, featuring the lowest environmental impact on the market.
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ECOALF COMMUNITY
2021
Discover moreBECAUSE THERE IS NO PLANET B® has reached millions all over the world. This brand shares the commitment of each individual and inspires others to become part of the change. For each purchase of a garment with this claim, 10% of profits are donated to the Ecoalf Foundation so that it can keep expanding throughout the Mediterranean.
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UPCYCLING THE OCEANS OF THE MEDITERRANEAN
2020Discover moreThe Ecoalf Foundation is replicating the project Upcycling the Oceans around the Mediterranean: currently in Italy and Greece. Today, Upcycling the Oceans continues to expand throughout Spain, Greece, Italy and Thailand with the support of more than 3,000 fishermen and women, collecting over 700 tonnes of waste from the bottom of the ocean. The mission is to collaborate with over 10,000 fishermen and clean the bottom of the Mediterranean by 2025.
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SOCIAL ENTREPRENEUR AWARD
2020In 2020, the Schwab Foundation honoured Javier Goyeneche as the Social Innovator of the year in recognition of the revolution of the company in changing the fashion industry, one bottle at a time.
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TO THE FAR EAST: JAPAN
2019Discover moreEcoalf opens its first store in Tokyo, Japan. Designed by Japanese architect Yohei Sakamaki, the store is characterised by its natural and recycled materials such as bamboo, stone, sand and wood, and is divided into two different areas including a second floor dedicated to events and educational talks.
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1ST SPANISH FASHION BRAND WITH B CORP CERTIFICATION
2018
Discover moreECOALF became the first fashion brand in Spain to receive certification as a B Corporation. The B CORP certificate demonstrates that the company complies with the highest social and environmental standards, public transparency and legal accountability to balance out the profits and purpose of the company. Recognised as the best companies for the world.
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BERLIN STORE OPENING
2017
Discover moreEcoalf opens its first store outside of Spain, in Berlin. On Alte Schönhauser Straße in the central district of Mitte, the store features a space dedicated to ACT NOW events and talks to raise awareness about the need to take care of the planet.
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UPCYCLING THE OCEANS TAILANDIA
2017Discover moreIn 2017, Upcycling the Oceans was replicated in Thailand with the support of the Tourism Authority of Thailand and PTT Global Chemical to replicate the project Upcycling the Oceans in the southeast of Thailand. A 3-year commitment to clean 5 islands: Bangkok, Phuket, Rayong, Koh Tao, Koh Samui.
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ECOALF FOUNDATION
2015
Discover moreThe Ecoalf Foundation is established to support the most revolutionary project: Upcycling the Oceans. The project is a global venture created with the support of the fishing industry to help eliminate and recover the marine debris that is destroying the oceans and close the circle, transforming this waste into high-quality fabric in order to create high-quality products.
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A NEW ERA OF FLIP FLOPS
2014Together with SIGNUS and CTCR (Footwear Technology Center of La Rioja), ECOALF’s first collection of innovative flip flops is born. This award-winning project uses 100% recycled tyres and does not require any kind of glue thanks to its innovative technology.
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1ST ECOALF STORE
2012
Discover moreAfter three years of R&D, the first ECOALF collection is brought into being, with its first flagship store in the heart of Madrid.
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CREATION OF ECOALF
2009
ECOALF was born in 2009, fuelled by Javier Goyeneche’s vision of stopping the careless use of natural resources. Javier’s mission was to create a first generation of recycled products with the same quality and design as the best non-recycled products on the market.
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