ECOALF x MATERRA®

The current model does not work — faced with a climate crisis, the cotton industry continues to deplete and erode farmlands, and in encouraging the monocropping model, it has left both fields and farmers vulnerable to extreme weather and unstable crop prices. Regenerative agriculture is a way of farming that focuses on soil health by empowering the farmers and supporting them to adopt new growing practices using technologies that regenerate and revitalize the soil and the environment. This leads to healthy soil, while simultaneously improving land, and its ability to retain water, reinforcing biodiversity and leading to productive farms and healthy environment, soil, plants, health, and communities.

We have eco-designed a limited edition of 100% regenerative cotton t-shirts. A timeless design for man and woman, featuring four different colors for your everyday. Discover these essential pieces to complete your perfect wardrobe. Get yours!

A collaboration born in the cotton fields of Gujarat, India lead by over 4,000 local farmers.
Meet the heroes of this revolution.