The clothing industry produces 400% more clothes now than 20 years ago. As part of Black Friday, brands lower their prices to generate impulse shopping and encourage you to buy things that you don’t need. We offer 0% off to prevent impulse buying and ask you to do the same. Only buy what you need.

ECOALF FACES #RECYCLINGBLACKFRIDAY WITH POETRY. WE HAVE COLLABORED WITH POET TOMFOOLERY TO CREATE "THE PILE"

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#recyclingblackfriday

+
BILLION GARMENTS PRODUCED EACH YEAR
+%
IN THE AMOUNT WESTERN CONSUMERS BUY
+%
of this clothing ends up in landfills*

* Due to poor quality

WEARS before you stop using an item*
%
of our wardrobe is never worn
%
OF CLOTHING IS BURNT WITHIN 1 YEAR

*FAST FASHION ITEMS HAVE A 35-DAY LIFESPAN

kgs of clothing are burnt every second
%
OF CO2 EMISSIONS DUE TO TEXTILE PRODUCTION
%
of water is polluted by textile production

For a Planet beyond next season