“Since 1996, the amount of clothes bought in the EU per person has increased by 40% following a sharp fall in prices, which has reduced the life span of clothing.”*
More than 150 billion garments are produced annually. Each year, brands lower their prices to generate impulse shopping and encourage you to buy things that you don’t need. On Black Friday we offer 0% off to prevent impulse buying and ask you to do the same. If you wouldn’t buy it at full price, you probably don’t need it. Where and how you decide to spend your money is the future you are deciding to create for the planet. Take a look at the true cost of lower costs. Let’s break the habit, not the planet.
Did you know that by wearing a garment for only 5 times we produce 400% more CO2 emissions than if we wore it 50 times, and it is estimated that fast fashion items are worn less than 5 times and only have a 35-day lifespan before being discarded. This is having an enormous impact on the planet by exhausting our natural resources and producing greenhouse gases.
The clothing industry produces 400% more clothes now than 20 years ago equating to roughly 150 billion garments a year.
Across the world, people acquire roughly 80 billion garments annually, and on average each piece will be worn seven times before getting tossed.
Textile dyeing is the 2nd polluter of water and it requires 5 trillion liters of water each year. A tonne of fabric can use as much as 200 tonnes of water.
Every year, brands lower their prices to promote impulse buying and over-consumption. It takes 2,700 liters of water to make one cotton shirt, roughly what one person drinks in 2,5 years.
2625 kg of clothing are burnt every second (roughly one garbage truck full of clothing). Overall, 73% of discarded clothing is landfilled or incinerated.
TOM FOOLERY: “The Pile”
Tomfoolery, is a spoken word poet, performer, and filmmaker, whose mission has been to present a message of hope and optimism through his words. To help us draw attention to the current way that we consume and the irreversible effects it is having on our planet, we collaborated with Tomfoolery to bring you “The Pile”
Our poem with Tomfoolery highlights the current mentality of buy/toss, buy/toss. What happens when we toss it? It gets sent to another part of the world where it continues to accumulate, but one day we won't have anywhere to toss it. Both Tomfoolery and the Ecoalf team hope that it helps the world understand the true impact of our daily habits and inspire them to make a change, to be part of the solution.
"It is my hope for every country, from far away to my fair isle. That we rethink consumption levels, and habits break that are so vile. If you agree, start this Black Friday, have a go, give it a trial. And let’s build a world together, where we don’t chuck it on the pile."
With every fibre of our beanie, every sock in the sock aisle,
Every t-shirt that’s not trendy, time to chuck it on the pile.
Every flip flop that’s gone floppy, or shoes that ran too many miles,
Every garment that’s got holey, time to chuck it on the pile.
Every sandal, skirt or sweater, made from intricate textiles,
Every long coat, cap or jacket, time to chuck it on the pile.
Every outfit you once showed off, for being oh so versatile,
Is now nuisance to your wardrobe, time to chuck it on the pile.
Every dance move done in high heels, every trainers for freestyle,
Every slipper that’s now slipped up, time to chuck in on the pile.
Every knicker, bra or boxer, once used to spellbind and beguile,
Every bikini, now too teeny, time to chuck it on the pile.
Each cashmere jumper, leather belt or handbag made from crocodile,
Every woolly hat turned sheepish, time to chuck it on the pile.
Every suit that doesn’t suit you, because that colour’s out of style,
Every dress that needs addressing, time to chuck it on the pile.
The day will come, when we all notice, there isn’t room left on the pile.
A world once beautiful and precious, became a land filled and defiled.
And aloud we all will wonder, was it really all worthwhile?
We pushed so hard for fast and cheap and new, that we forgot to stop and smile.
It is my hope for every country, from far away to my fair isle,
That we rethink consumption levels, and habits break that are so vile.
If you agree, start this Black Friday, have a go, give it a trial.
And let’s build a world together, where we don’t chuck it on the pile.
Extending the lives of your clothing is the most sustainable thing you can do. Instead of going out to buy this Black Friday, Ecoalf recommends these 6 tips:
We rarely or never wear 40% of our wardrobe, by reorganizing we can find pieces that we have forgotten about.
You can swap pieces with friends and family to have a larger selection of clothes without having to accumulate.
When you no longer want an item, instead of tossing it, donate it to further extend its life cycle.
Care & Repair
Only wash your clothes when necessary, and when you do, use lower temperatures and shorter cycles. Read their labels to see how to properly care for them. Try to repair minor imperfections rather than simply tossing old items.
When you buy clothing choose responsible brands and look at the composition labels. Choose materials that have a low impact. Remember that by using recycled materials you save on water and CO2 emissions. For example if you choose recycled cotton you can save 32,310 liters of water per kilogram of material.
Buy less, but buy better. When you have to buy, make sure that you invest in quality pieces with a timeless design that you can wear for many seasons.
BREAK THE HABIT, NOT THE PLANET