Ecoalf Biarritz

Ecoalf arrives in the heart of the city known for its timeless elegance, wild beaches, and commitment to a lifestyle in harmony with nature, with a store built using natural materials—mainly wood—to achieve a low carbon footprint.

The +110m² space is decorated with portraits of fishermen who help clean the Mediterranean Sea through the Ecoalf Foundation’s "Upcycling the Oceans" project.

Located at number 4, Avenue de l’Impératrice, next to the iconic Hôtel du Palais, the store blends design, sustainability, and lifestyle with eco-designed and recycled garments aimed at reducing the use of the planet’s natural resources. It features both men’s and women’s collections, with a special focus on swimwear and surf pieces inspired by coastal living.