JOIN THE MOVEMENT, CHOOSE YOUR FAVORITE CAP AND SHARE THE MESSAGE
This Earth Day, we set out to cut through the noise and bring the focus back to what matters. It began with a billboard in the heart of Madrid, reaching millions and worn around the world with these caps.
BUT THE STORY DOESN’T END THERE.
FROM A BILLBOARD TO A BAG
Each bag has been locally produced in Madrid in collaboration with “Ellas lo Bordan”, a social integration project made up of women in vulnerable situations. Each piece represents their unique craftsmanship and carries part of a message that has been seen by thousands of people. Through textile craftsmanship, they give discarded materials a second life, creating products with a positive social impact. By transforming more than 1,000 metres of canvas into a unique collection of 100% recyclable bags, each piece is different and one of a kind.
