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GARMENT PRODUCTION EXCEEDS 100 BILLION EACH YEAR.*

*BBC
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AS PART OF ECOALF’S PHILOSOPHY, THE BRAND WILL NOT PARTICIPATE IN BLACK FRIDAY… FOR A PLANET BEYOND NEXT SEASON.

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A GARBAGE TRUCK OF CLOTHES IS DISCARDED OR BURNT EVERY SECOND. OVERALL, 73% OF DISCARDED CLOTHING IS LANDFILLED OR INCINERATED.*

*ELLEN MACARTHUR FOUNDATION
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EVERY YEAR, BRANDS LOWER THEIR PRICES TO PROMOTE IMPULSE BUYING. GARMENTS ARE ESTIMATED TO BE DISCARDED AFTER JUST SEVEN TO TEN WEARS.*

*ELLEN MACARTHUR FOUNDATION
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97% OF GARMENTS ARE MADE WITH VIRGIN (NON-RECYCLED) MATERIALS.*

*ELLEN MACARTHUR FOUNDATION
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MATERIALS SUCH AS RECYCLED POLYESTER REDUCE WATER CONSUMPTION BY 20%, ENERGY CONSUMPTION BY 50%, AND CO2 EMISSIONS BY 60%.

LOOK AT THE TAGS ON YOUR CLOTHING TO SEE THEIR MATERIAL COMPOSITION BEFORE YOU BUY THEM.
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IT TAKES 2,700 LITERS OF WATER TO MAKE ONE COTTON SHIRT,* ROUGHLY WHAT ONE PERSON DRINKS IN 3.7 YEARS.

*WWF
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WE WERE ABLE TO SAVE 20 MILLION LITERS OF WATER WITH OUR RECYCLED COTTON COLLECTION.

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IT IS ESTIMATED THAT MORE THAN HALF OF FAST FASHION PRODUCED IS DISPOSED OF IN UNDER A YEAR. 60% OF CLOTHING IS BURNT WITHIN 1 YEAR OF BEING MADE.*

*ELLEN MACARTHUR FOUNDATION
#recyclingblackfriday
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INVEST IN TIMELESS, QUALITY PIECES THAT TRANSCEND SEASONS & TRENDS. EXTEND THE LIFE OF YOUR CURRENT ITEMS BY WASHING THEM ON LOW TEMPERATURES AND REPAIRING THEM.

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95% OF DISCARDED CLOTHING CAN BE RECYCLED OR REUSED TO OUR ADVANTAGE.*

*FASHION REVOLUTION
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RECYCLE OR DONATE YOUR CLOTHING AT THE END OF ITS LIFE. CLOTHING THAT ISN’T WEARABLE CAN BE RECYCLED AT CLOTHING COLLECTION SERVICES. ITEMS THAT ARE STILL IN GOOD CONDITION CAN BE DONATED.

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#RECYCLINGBLACKFRIDAY